Christmas on Main Street

Yes, it’s that time of the year again. We retail jewelers all look forward to having a busy and profitable holiday season, but dread the long hours and hard work. Our open air walking mall was the perfect place for a kickoff party for the upcoming holidays. Lots of folks in the store, schmoozing and buying, a little wine, snacks and treats, live country music, crisp winter air– 55 degrees is a wintery Southern California  eve!– and new merchandise to talk about– what more could a shopkeeper want! Read our account of an promotional event that according to most of our local merchants, was a big success. This one was fun, and not real spendy– about $500 out of pocket covered food, wine, and mailing.

Tagged as: Christmas on Main Street